American Retail Newsletter

The most effective way to set a sign apart from its surroundings is to put an general light source next to it or aim a focused light at...

Off The Wall is excited to announce that William Smith has been hired as their new Director of Production and Quality Control. Will...

There are over half a million fonts in the world. Fonts are visual, psychological elements that can transfer feelings to the people...

ShopRite of Huntington opened its new store recently to scores of shoppers eager to see the newly designed store and ready to start...

The Thompson Family's ShopRite in Deer Park, NY evokes a walk through a European outdoor marketplace. Off The Wall fabricated and...

Signage and decor shine brightest along the perimeters of the most exciting stores. SuperOne - Grand Rapids, WI Rastelli's - Marlton, NJ...

Off The Wall works on complex projects with various clients, efficiently juggling globalization, new materials, and technological...

Cheese is one of the primary ingredients in foods such as pizza, sandwiches, and salads. Along with its longer shelf life without...

Gelsons - Calabasas, CA What should the decor of a bakery try to communicate? Fresh...Old-fashioned...Natural...A return to basics:...

With two superwide-format hybrid inkjet printers often running 24 hours a day, Off the Wall is equipped to create signs on various...

Typically we think of signs as two-dimensional graphics affixed flat to a wall. The first signs, though, were three-dimensional...

Murals are different from all other signs in that they are organically connected to the architecture in which they exist. Both walls...