American Retail Newsletter

RETAIL AND DECOR NEWS FROM AROUND THE COUNTRY

A publication by OFF THE WALL COMPANY

Off The Wall Adds Another Colex Flatlbed Cutter

Large-format digital flatbed cutters are used in sign, print, and display finishing ranging from sheet media to rigid substrates such as Dibond, acrylic, vinyl, foam board, coroplast, and PVC. Vinyl wall paper around perimeter of the new Kimberton's Whole Foods - Eagleview, PA Landis Supermarket - Perkasie, PA This month, Off The Wall purchased yet another cutter to add to its impressive arsenal: a Colex SXC1735 Cutter. Installation went very smoothly. Delivery of Colex SXC1

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2 days ago1 min read

How Value Engineering Improves Design

For value engineering to be truly valuable, it must be applied thoughtfully and consistently throughout the design, fabrication, and installation processes. When done properly, the project will be sharpened rather than diluted. This means every material, system, and design decision must be reviewed against its actual contribution to function, customer experience, and cost. What doesn’t pull its weight must be trimmed or substituted. Design for ShopRite - Moosic, PA - by Off

Jun 192 min read

Grocery Aisles and Wayfinding Systems That Work

Grocery store aisles and wayfinding systems work best when intuitive navigation is balanced with a deliberate merchandising strategy. ShopRite - Woolwich Township, NJ - by Off The Wall Key to this strategy is keeping Fresh departments — produce, bakery, deli, meat, and dairy — along the perimeter of the store to draw shoppers around the full footprint and expose them to impulse categories along the way. Center store staples are left to the interior aisles, organized by how pe

Jun 102 min read

The Benefits of a Well-Designed Floral Department

When placed near the entrance of a store, floral departments can be expected to punch well above their weight in supermarket economics. Gelson's - Calabasas, Ca. - by Off The Wall Very often placed adjacent to the produce section, where shoppers are already in a "freshness" mindset, fresh flowers are a high-margin item that generates strong returns relative to shelf space. Whole Foods - Temescal, CA. - by Off The Wall Properly designed and managed floral departments also serv

May 221 min read

Design To Installation -- Off The Wall Does It All

DESIGN Off The Wall begins by holding meetings between the client and our design and engineering teams to understand their needs and goals. From here, the design team does a thorough study of the neighborhood and environs where a particular store is being built. The entire team now has a rich, varied history to draw on as it begins its expert design solutions. The next step involves meetings between the design and engineering departments to produce initial 3D models that visu

May 72 min read

The Role of Creative Perimeter Departments in Profitable Supermarkets

Perimeter departments — produce, meat, prepared foods, seafood, deli, cafe, and bakery — are the driving economic forces of a modern grocery store, and their performance is what governs a market’s overall financial health. Whole Foods - Palm Beach, FL - by Off The Wall Here are the reasons why: First, these departments represent the highest profit margins in the store. Center aisles are dominated by shelf-stable packaged goods sold at thin margins in a highly competitive nati

Apr 142 min read

Zallie Family ShopRite Markets

For over 50 years, the Zallie family has shaped South Jersey's grocery scene. Since 1956, three generations have owned the stores, guided by the motto "families serving families." Zallie's Shoprite in Cherrywood Plaza, Clementon, NJ - by Off The Wall Building on this legacy, Zallie Family Markets, as a member of the Wakefern Food Corp. retailer cooperative, owns and operates 11 ShopRite locations in South Jersey and one in Philadelphia. Their stores span Burlington, Camden, a

Mar 302 min read

The Essentials of Visual Merchandising

Properly executed visual merchandising effectively combines aesthetics with retail strategy to create an engaging, multi-sensory shopping experience that guides customers and ultimately drives sales. Key elements and practices include: Strategic Layout: Designing the store layout (e.g., grid, loop, free-flow) to guide customers through the space, maximize product exposure, and prevent an overwhelming or cluttered environment. ShopRite - Cromwell, CT - by Off The Wall Focal P

Mar 162 min read

How Design Affects the Shopping Experience

The manner in which a retail environment is designed creates an emotional attachment with its customers. Studies have shown that as much as one-third of consumer decision-making is influenced by variables such as product packaging design. Greg Norman - Various National Locations - by Off The Wall It stands to reason that how an environment is “packaged” will trigger many feelings towards this end in a customer. A store's design can make someone feel not only psychological

Mar 23 min read

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