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American Retail Newsletter
RETAIL AND DECOR NEWS FROM AROUND THE COUNTRY
A publication by OFF THE WALL COMPANY
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The Significance of Fabrication Expertise in Retail Decor Environments
Visually appealing and effective retail environments require precise engineering and fabrication. The quality of custom fixtures, signs,...
Feb 6, 20241 min read


Off The Wall and The Elements of Design
Off The Wall has been designing and fabricating decor and millwork for nearly half a century. We stand by each job as a successful...
Jan 24, 20242 min read


2024 Tech Trends: How to Reduce Friction in the Retail Experience
Uncle Giuseppe"s in Morris Plains, NJ by Off The Wall Joe Kuehne in BizTech writes that 2023 saw customers returning to brick-and-mortar...
Jan 15, 20241 min read


Five Retail Predictions For 2024
In an article for Chain Store Age, Zachary Russell predicts that retailers should be ready for another year of marketplace disruption....
Jan 15, 20241 min read


Murals by Off The Wall
Murals, especially those by Off The Wall, are enormous, glorified, beautiful signs that convey their message visually or with a minimum...
Jan 10, 20241 min read


A Look at Value Engineering
Value Engineering is the process by which a client's wishes can be made affordable, practical, maintainable, and long-lasting using facsimil
Jan 2, 20242 min read


The Versatility of Off The Wall
The versatility of Off The Wall's designers and fabricators has grown over 45 years because dependable service has attracted a wide variety
Dec 15, 20231 min read


Thinking Outside the Box With Visual Merchandising
In this review of how visual merchandising experts are catching the attention of consumers who may be otherwise distracted while out...
Dec 4, 20231 min read


How One Retailer Prepares for Holiday 2023 Sales
Excerpted from Retail Brew In conversation with Kim Miller of Saks Off Fifth, Jeena Sharma uncovers how the holiday season preparations...
Dec 4, 20231 min read


Off The Wall and Retail Sales
Store decor and design work mostly in the background of a customer's consciousness and peripheral vision. But it does work.
Nov 21, 20231 min read


Checking Out With Off The Wall
One thing that all retail outlets have in common is checkout areas near their exits. These areas are designed for the efficient...
Nov 7, 20232 min read


The Ever-Evolving Color Trends in Retail Environments: A Look into 2023 and Beyond
The Ever-Evolving Color Trends in Retail Environments: A Look into 2023 and Beyond
Oct 26, 20232 min read
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