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Fastest Growing Alcohol Drinks in 2024

The Website Tasting Table and Toast rank the fastest-growing alcohol drinks in the US heading into July 4th, 2024.

The biggest increase since the holiday in 2023 was hard seltzer sales, with a sales increase of 118%. The leading brands are then listed here.

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Next in popularity was the hard liquor of choice: tequila, which saw a 105% increase in sales because it is used in so many mixed drinks. The site goes on to recommend popular recipes.

On the other hand, the Website Just Drinks reports that based on January sales, scotch, rum, and gin categories are fearing a slump this year. For details on percentage decreases, click here.


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