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Off The Wall and Supermarket Perimeter Departments

Perimeter departments in supermarkets encompass sections such as produce, bakery, deli, meat, and seafood. They are strategically positioned to entice shoppers as soon as they enter the store and, ideally, are also ordered in such a way as to lead a customer around the store.


ShopRite - Moosic, PA


One effective way to move a customer along like this is with effective signage.

Super One - Grand Rapids, Minnesota


Signage around the perimeters of stores serves as a vital communication tool, guiding and influencing shoppers' choices as they navigate the different departments.



Whole Foods - Temescal, CA


Vibrant and informative signage showcases the freshness and variety of foods such as produce, baked goods, and freshly made deli salads and sandwiches.


Aldi's - Philadelphia, PA


The produce section, often the first encounter shoppers have, offers fresh fruits and vegetables, conveying a sense of health and vitality.


Key Foods - Long Beach, NY


Key Foods - Kings Port, NY


Adjacent to it, the bakery section fills the air with enticing aromas, triggering cravings for freshly baked bread, pastries, and desserts.


ShopRite - Vailsgate, NY


Key Foods - Riverdale, NY

Charming signage featuring mouthwatering images of baked goods and freshly prepared foods can reinforce aromas and evoke a sense of indulgence, triggering cravings.


Key Foods - Albertson, NY


Moving along, the deli and prepared foods areas offer convenience, providing ready-to-eat options for busy customers.


ShopRite - Swedesboro, NJ

These perimeter departments encourage customers to explore adjacent aisles throughout the entire store.


ShopRite - Deer Park, NY


In essence, perimeter departments extend beyond mere product offerings; they set the tone for a shopper's journey, influencing their decisions and crafting the store's ambiance. Supermarkets strategically leverage these sections to create a shopping environment that balances health, convenience, and sensory delight.


Rastelli's - Marlton, NJ


Off The Wall has been creating and installing perimeter area decor across the country for over 40 years. Contact us to discuss your needs.


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