Off The Wall and Retail Sales

Store decor and design work mostly in the background of a customer's consciousness and peripheral vision. But it does work.

Numerous studies have shown consumers are more affected by their emotions, personal feelings, and the shopping experience than they are by brand attributes and features.

The transaction with a customer begins the moment they walk into a store.

Gelson's Markets - Calabasas, CA

Off The Wall has known this for over 45 years, and it is reflected in the work we do as designers, fabricators, and installers of effective retail decor and fine millwork.

JOANN - Deptford, NJ

DeCicco and Sons - Larchmont, NY

Other studies have shown that the style of the decor, or lack of it, affects how long a customer will want to remain shopping in a particular environment.

Aldi - Various National Locations

The Kosher Hive - Almont, NY

Whole Foods - Oakland, CA

These feelings are initially impacted at store entrances.

ShopRite - Swedesboro, NJ

ShopRite - Riverhead, NY

ShopRite - Moosic, PA

Signage does double duty. Its primary function is ensuring customers know what products are and where to find them.

Giant Food Stores - Falls Church, VA

Gabe's - Various National Locations

But aside from literal information, they must also maintain the look and feel of a single unified space.

Aldi - Pickerington, Ohio

Aisles should be clearly labeled as well as visually appealing. Other factors to consider include traffic flow, ambiance, and lighting.

Giant - Various East Coast Locations

Giant - Falls Church, VA

Off The Wall can help with all of your design, fabrication, and installation needs and more.