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How One Retailer Prepares for Holiday 2023 Sales

Updated: Dec 14, 2023





Excerpted from Retail Brew


In conversation with Kim Miller of Saks Off Fifth, Jeena Sharma uncovers how the holiday season preparations of one discount retailer reflects shopping trends in general for 2023 and beyond, into 2024.


Some of Miller's main points in the discussion:


1. "We know that consumers are prioritizing deals and discounts."


2. "Customers are shopping earlier each year, which allows them to spread out their budget and gives them more time to get the best deals."


3. "Historically, our designer flash sales...have taken place around Cyber Week. This year, we extended our designer flash sales and will offer them throughout the season in response to customers’ desire for deals."


4. [This season is providing a] "significant opportunity to appeal to a younger, fashion-minded core customer. This customer is fashion-savvy and someone who loves to shop, find great deals, and stay on top of the latest trends."


5. "Sunglasses and fine jewelry are continuing to perform well. We’re seeing a positive response to men’s and women’s contemporary and designer apparel, kid’s designer apparel, as well as beauty."


To read entire article by Jeena Sharma, click HERE

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