Produce Sales in Supermarkets in 2026

Produce prices and offerings for the rest of 2025 and 2026 are evolving rapidly. Driving these trends are changing consumer preferences and technological advancements.

Aldi - Various National Locations - by Off The Wall

The fresh fruits and vegetables market is projected to experience significant growth at a rate of +5.14% from 2026 to 2032. This indicates there will be a robust demand in all fresh produce categories.

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McCaffrey's - Gladwyne, PA - by Off The Wall

One of the most robust areas of accelerated growth is because of the "produce as medicine" mindset of today's shoppers. This can only be viewed as good news for the organic segment of produce which is leading the market expansion. The global organic fruits and vegetables market is expected to reach approximately $51-94 billion by 2026-2033, growing at around 8% CAGR (compound annual growth rate) Increasing health consciousness is making consumers willing to pay premium prices for perceived quality and sustainability benefits.  

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Uncle Giuseppe's - Morris Plains, NJ - by Off The Wall

Although consumers use of phones for shopping has been reshaping the landscape for buying groceries since COVID, this may or may not increase sales of produce significantly. It will be interesting to see what the effects of projected E-commerce growth (20% of total grocery sales by 2026) will mean for produce.

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Giant - Falls Church, VA - by Off The Wall

This shift might present both opportunities and challenges for produce merchandising, as retailers must adapt to selling perishable items online while maintaining quality standards.

ShopRite - Cromwell, CT - by Off The Wall

Food inflation remains a key concern, with food-at-home prices predicted to increase 1.6 percent in 2026.

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Key Foods - Kings Park, NY - by Off The Wall

However, the produce department maintains strong consumer engagement, with 99% of shoppers purchasing fresh produce at least once annually.

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The Kosher Hive - Airmont, NY - by Off The Wall

Supermarkets are responding by expanding organic offerings, investing in omnichannel capabilities, and focusing on value propositions to navigate price sensitivity while capitalizing on the continued growth trajectory of fresh and organic produce sales.