Retail Trends For The Rest of 2025
- Roberto Quezada
- Mar 31
- 2 min read
Knowing the predominant retail trends from quarter to quarter enables you to stay competitive by shaping and improving customer experience and steering your businesses in the right direction.
Below are some of the top trends in retail identified by Off The Wall so far in 2025:
Hybrid Shopping
The face of retail has changed drastically over the last decade. Online shopping has more than doubled in the past six years, with global retail e-commerce sales expected to reach around 7.4 trillion dollars by 2025.
Though online shopping has surged in popularity, consumers still crave the experience of visiting their local stores. Hybrid retail gives them more options, meaning they can browse a product online and pick up in-store, and vice versa.
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Retail media advertising
This refers to ads placed within retailer’s sites or apps. It allows brands that sell products directly through the retailer to promote their visibility on the “digital shelf,” similar to product placements in physical stores, to influence consumers at the point of purchase. Also, retail media advertising works for non-endemic brands looking to reach the retailer’s audience.
The primary goal of retail media is to influence consumers at key points of their purchasing journey, boosting product visibility and driving sales. Major platforms like Amazon, Walmart, and Target are leading the way in this growing form of advertising, allowing brands to engage shoppers right at the digital point of purchase.
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In-store Efficiency
Streamlined Processes: Optimize inventory management, display setup, and promotion implementation to reduce time and effort.
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Improved Customer Experience: Ensures a smooth and enjoyable shopping experience, from easy navigation to quick checkouts.
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Enhanced Productivity: Maximizes the efficiency of store staff and resources to achieve higher output. Click HERE for more detailed information.
Focus on Customer Needs: Prioritize the understanding and meeting of customer needs through effective store layout, product placement, and service.
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Technology Integration: digital software, platforms, and innovations that help retailers manage and optimize their operations. Retail tech is typically used to improve CX, increase efficiency by tracking inventory and providing real-time data for better decision-making, and maximize profitability.
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