Inspired Retail Design - Value Engineering
Off The Wall Company Logo in a red circle
Off The Wall Company is "a one source solution"
Off The Wall Company has been "elevating stores since 1976"
Off The Wall Company Logo in a red circle
FEATURED PROJECTS
Off the Wall designs, engineers and fabricates custom store fixtures and decor for leading national retailers throughout North America.
We are a complete one source solution - from concept to completion, since 1976.
We have over 2 million sq. ft. of in-house and outsourced manufacturing and warehouse space available to produce large roll out programs for major national retailers like Joann.
LUXOTTICA works with Off The Wall to engineer and produce graphics, custom wood and metal fixtures for their large scale rollout to Target Optical stores.
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To date Off The Wall has engineered and fabricated custom millwork and signage for over 200 stores over the past 5 years.
LOOK BOOK
AMERICAN RETAIL NEWSLETTER - OTW News
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Properly lighting interior retail signs matters far more than most retailers realize. A sign is often the first thing a customer notices upon entering—it sets the tone, reinforces brand identity, and directs attention to products or promotions. Poor lighting undermines all of that: dim or uneven illumination makes signage look neglected. In contrast, overly harsh or mismatched lighting can clash with the store’s atmosphere and actually repel shoppers rather than draw them in.
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Dimensional lettering is the term for raised, three-dimensional letters that stores use for storefronts, lobbies, and interior signage. It offers retailers several practical and branding advantages over flat, printed signage.
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What are some of these advantages?
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The aim of retail design entails more than simply providing access to products through a maze of aisles. Ideally, the design of retail decor is concerned with creating coherent yet varied feelings from department to department as it leads customers through the entire store. The feelings that attract the customer from department to department can be impressed curiosity directed at a structure's shape, amazement over its scale, familiarity with a pleasing pattern, or psychological reactions to a well synthesized color palette.
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