Inspired Retail Design - Value Engineering
Off The Wall Company Logo in a red circle
Off The Wall Company is "a one source solution"
Off The Wall Company has been "elevating stores since 1976"
Off The Wall Company Logo in a red circle
FEATURED PROJECTS
Off the Wall designs, engineers and fabricates custom store fixtures and decor for leading national retailers throughout North America.
We are a complete one source solution - from concept to completion, since 1976.
We have over 2 million sq. ft. of in-house and outsourced manufacturing and warehouse space available to produce large roll out programs for major national retailers like Joann.
LUXOTTICA works with Off The Wall to engineer and produce graphics, custom wood and metal fixtures for their large scale rollout to Target Optical stores.
To date Off The Wall has engineered and fabricated custom millwork and signage for over 200 stores over the past 5 years.
LOOK BOOK
AMERICAN RETAIL NEWSLETTER - OTW News
1
Scale and Proportion in Retail Decor
Scale refers to the relative size of objects within a space and how these elements relate to the overall dimensions of that space.It is crucial for the experience of harmony and balance. Scaling the decor elements correctly will make a space feel cohesive and, thus, visually appealing.Off The Wall works closely with its clients to resolve any design, scale, and proportion issues before beginning a design or with designs submitted by clients simply for fabrication and installation.
2
The Effectiveness of Routed Letters
Retail space signage is always more effective when dimensional letters are added to the mix of visual merchandising. It helps to keep customers from being lulled by what literally becomes "wallpaper" to their perception of a space as they move through it.
Off The Wall has numerous CNC routers working full time (often around the clock), producing dimensional letters for retail spaces in every category: department stores, shoes, fabric and hobby stores, grocery.
3
The Aims of Effective Retail Design
The aim of retail design entails more than simply providing access to products through a maze of aisles. Ideally, the design of retail decor is concerned with creating coherent yet varied feelings from department to department as it leads customers through the entire store. The feelings that attract the customer from department to department can be impressed curiosity directed at a structure's shape, amazement over its scale, familiarity with a pleasing pattern, or psychological reactions to a well synthesized color palette.
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