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The Role of Texture in Decor

While bright colors and dynamic shapes catch shoppers' eyes, retailers shouldn't rely on only these tools to make in-store experiences effective.

The surfaces of your decor elements can be what sets your store apart–and keeps customers returning.

Let's take a look at what can be done with various surfaces.

The perceived texture of decor and walls in each department must make sense with what is being sold. Using decor to evoke feelings of nostalgia is an effective strategy.

What are the finishes that match your store's or department's personality? The two extremes to avoid are GENERIC and MISMATCHED.

For example, textures like cork, bamboo, and wood reinforce feelings of earthiness. Materials such as metal, glass, and marble, although cold, also imply trend-setting, hygenic, solid, and reliable. Remember that decor does not have to be made of these materials, especially if beyond a customer's fingertips. Off The Wall can make brick, wood, even metal finishes from lighter and more manageable materials.

The surfaces of a store's decor don't necessarily have to match the products they are meant to feature. One element of impact is contrast. High-tech products could be enhanced with soft organic materials behind them. Produce or even meats jump out when placed on stone.

And contrast between decor elements can attract attention and create feelings as well.

Open industrial ceilings enhance organic materials.

And don't confine the experience of decor to just one of the senses. We often think of what a surface must feel like when we see it as decor. But look at how Uncle Giuseppe has used food itself, and what it must taste like, as part of the decor experience in its stores.

Off The Wall considers every tool in in the design tool box, then fabricates and then installs impactful decor.


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