Improving Produce Sales in Supermarkets

Although young consumers continue to drive the growth in produce sales, especially in the sector of organic fruits and vegetables, momentum in fresh foods this year has slowed due to inflation and other economic worries.

Whole Foods - Winter Park, FL by Off The Wall

Despite increasing sales over the past few months, a Supermarket News survey finds that this still represents a 60% decline from last year's surveys.

McCaffrey's - Gladwyne, PA by Off The Wall

How retailers respond to declining sales, in general, will determine how end-of-year sales will do and continue into 2025.

ShopRite - Cinnaminson, NJ by Off The Wall

The top reason most customers cite for choosing one grocery store over another is the quality of the fresh produce.

ShopRite - Cherry Hill, NJ by Off The Wall

Retailers can also enhance this experience with a fresh look and feel to their decor. When these qualities are reflected in the murals and signage, customers will not be disappointed with the products they find there.

ShopRite - Thornwood, NY by Off The Wall

The design of any retail environment is meant to attract the customers' attention and guide them into various departments. Nothing does this as well as color, familiar imagery, and the written word.

Other design elements such as contrast between the sizes of shapes, three-dimensionality against a flat surface, and leading lines help accomplish this as well.

DeCicco Bros. - Larchmont, NY by Off The Wall

These are a just a few examples of work Off The Wall can do for supermarket produce departments. For more, please visit our portfolio.