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How Design Increases Business Value

Updated: Feb 26

A white paper produced by the international consulting firm McKinsey & Company analyzes in detail how companies use design to increase their revenues.

Four key takeaways from this paper:

  1. Analytical leadership: Design performance and measurement must be driven constantly with the same rigor as revenues and costs.

  2. Cross-functional talent: Make user-centric design everyone's responsibility, not a siloed function.

  3. Continuous iteration: reduce the risk of development by continually listening, testing, and iterating with end-users.

  4. Improve user experience: break down internal walls among physical, digital, and service design.

For an in-depth experience of the research conducted by McKinsey & Company, please click here.


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