A white paper produced by the international consulting firm McKinsey & Company analyzes in detail how companies use design to increase their revenues.
Four key takeaways from this paper:
Analytical leadership: Design performance and measurement must be driven constantly with the same rigor as revenues and costs.
Cross-functional talent: Make user-centric design everyone's responsibility, not a siloed function.
Continuous iteration: reduce the risk of development by continually listening, testing, and iterating with end-users.
Improve user experience: break down internal walls among physical, digital, and service design.
For an in-depth experience of the research conducted by McKinsey & Company, please click here.
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