Retail space signage is always more effective when dimensional letters are added to the mix of visual merchandising. It helps to keep customers from being lulled by what literally becomes "wallpaper" to their perception of a space as they move through it.
Off The Wall has numerous CNC routers working full time (often around the clock), producing dimensional letters for retail spaces in every category: department stores, shoes, fabric and hobby stores, grocery.
On a sign made with dimensional lettering, each letter protrudes from the wall it is affixed to or from a base it is attached to. This type of wording is effective because it is bolder than two-dimensional signage. It calls attention to itself by standing out or apart from its background.
The most basic dimensional lettered sign is created by affixing the cut-out letters to a bare wall or a wallpaper mural.
However, smooth letters on a textured surface can add perceptual excitement, as shown in these examples.
As in any environment, lighting plays a key role as well. The angle of shadow thrown by each letter along its sides and top or bottom will dramatically increase eye attraction and express something of an institution's character.
Another way of building a dimensional letter sign is to mount each letter on a block or stand that puts distance between the letters and the wall behind them. As with the smooth letters in front of textured backgrounds, the type of background set a short distance behind these letters will result in very different effects.
All of the examples in this article were designed, fabricated, and installed by Off The Wall Co. which has 49 years experience producing retail space decor.