Sep 13, 20181 min read

Decor Design for Prepared Foods Departments in Supermarkets

According to various sources, the adult offspring of Baby Boomers and Gen X-ers are changing the lunch and dining habits of the American population. A recent U.S. Department of Agriculture report reveals that the Millennial generation spends a higher percentage of its food budgets — around 6% — eating away from home. This is more than any other generation before them. Another study found that last year 62% of Millennials purchased food prepared in supermarket delis, restaurant delivery, or take-out fast food compared to 56% of Gen X-ers and 59% of Baby Boomers.

Perhaps no trend is shaping the emphasis on visual merchandising in supermarket departments more than this generation's quest for convenience in the form of prepared foods. The demarcations between traditional grocers and restaurants will continue to blur. Supermarkets can capitalize on this trend with dynamic design of their deli sections. Ideally the goal is to temporarily take their customers out of a traditional supermarket setting while they are doing their grocery shopping, and then leave a lasting impression on them with superior food and service.

Below are a few samples of the exciting work Off The Wall Co. LLC is doing in this area of supermarket decor: