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The Role of Flooring in Retail Design

Signage and lighting are only a couple of elements of effective store design. A well-planned and designed store will convey its personality and values to its customers with all of its decor, not only at the entrance, and not only with its signage, but throughout each department of the entire establishment.

Thirty percent of what occupies a client's field of view is the floor. It is peripheral, but it is absolutely conveying a message that a retailer will want to be in control of. A well-conceived and executed floor will affect customers's frames of mind, simplify their shopping experience by accentuating a store's wares, guide them through the store subliminally, and leave them with a positive shopping impression.

These flooring examples represent some of work Off The Wall Co. has specified in this key area of stores they have designed.

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