Trends in Shopping As Prices Rise

Inflation in February was higher than it has been in forty years, and food prices are soaring. Unfortunately, the forecast for groceries the rest of the year is not promising either because supply chain issues that started with the pandemic seem never-ending, and gas prices seem to keep skyrocketing.


But there are definitely sectors in supermarkets that will see growth in the coming months.

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Cooking from scratch

Ready-made meals are so convenient, but they are also more expensive. It is so much more economical to cook from scratch, and it is often a healthier alternative as well because of fewer additives and preservatives.


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Forward-thinking grocers will be ready for increased sales in these areas. Sales of prepared foods, even frozen meals, may decrease.


Design, Fabrication, and Installation by Off The Wall


Design, Fabrication, and Installation by Off The Wall


Marketing materials such as stanchion signs and recipe holders in these departments could call attention to recipes for quick and easy meals made from scratch and ideas for using the same ingredients from one meal across recipes for other meals the next day.



Frozen fruits, vegetables, and sides

The rising cost of food will make older adults who live alone and many younger families more cognizant of food wastage. Frozen foods is another sector sure to increase sales during these post-pandemic days.


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Buying fresh fruits, vegetables, and even some meats in the frozen sections of supermarkets alleviates the problem of wasted food because these items can be eaten piecemeal and returned to the freezer for later in the week.



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Senior Discount Days or Hours

Uncle Giuseppi's is a food chain in New York and New Jersey that allows shoppers 65 years and older a 5% discount every Wednesday. Some stores started the practice of senior hours during quarantine days, which boosted sales during hours that were typically slow on any given day.



Store Brand Products and Membership Programs

Expect to see more people taking advantage of any discounts, coupons, and special shopping hours. In addition, this is a great time to remind customers of loyalty programs that offer discounts on store-brand and generic products providing quality at a lower price than national brand names.


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Food Storage Containers and Vacuum Sealers

Move these items to an end-cap aisle to encourage customers to buy and use them. Freezing food such as meats and prepared foods extend fridge life, and buying in bulk shaves money off a grocery bill.


Design, Fabrication and Installation by Off The Wall for ShopRite


Signs affect how people behave. In stores, they guide people towards what they are looking for. But aside from this, they could call attention to something a customer was not aware of. Like how to eat healthier, or where the savings are. How helpful are your signs?

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