Elements of Effective Signs

All signs should be décor elements, but not all décor elements are signs.



Off The Wall treats all signs as décor elements.




Successful signage involves more than just creating an attractive arrangement of words and pictures. It is a complex blend of elements that include materials, lighting, placement, graphics, images, typeface, and size of each and all these elements. In addition, it’s an understanding of location, marketplace and demographics​






Off The Wall began as a sign company over 40 years ago. It quickly evolved into the design and fabrication of décor as well, but it has never lost sight of the basic principles of what makes an effective sign.​




ELEMENTS OF EFFECTIVE SIGNING​


1. BRANDING: Each sign in a store doesn’t necessarily need to carry the company’s logo, ​





but all of the signs in a store should feel as if cut from the same cloth.



ShopRite of Bruckner Ave., the Bronx, NY


ShopRite of Bruckner Ave., the Bronx, NY


ELEMENTS OF EFFECTIVE SIGNING​

2. IMPACT: This is achieved through color contrast, size differences, 3-dimensionality, and/or lighting.



Color contrast



Color contrast



Size



Size



3-Dimensionality



3-Dimensionality



Lighting



Lighting



ELEMENTS OF EFFECTIVE SIGNING​

3. TYPEFACE AND GRAPHICS. The shapes of letters in relation to their use with designs and pictures


Typeface



Typeface



Typeface



Typeface



Typface and Graphics



Typface and Graphics



Typface and Graphics


Typface and Graphics


Off The Wall Designs, Fabricates, and can Install décor and signs for retail businesses across the country.

We can work from your designs or ours. ​

Let's talk.​

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