Giant Souderton - One of the Pennsylvania Food Store's Latest Remodels
As part of its strategy to expand its presence in Pennsylvania following a successful year of growth and transformation, Giant Food Stores has partnered with Off The Wall Company to renovate various stores in Pennsylvania. Giant - Souderton, PA Giant - Souderton, PA Using earth tones and clear graphics on minimalist backgrounds, signage and decor fabricated and installed by OTW is both beautiful and effective. Giant - Souderton, PA Off the Wall is proud of the outcome on this
The Impact of Back-Lit Signs
Lighting in many stores stops at illumination, and most of that is aimed at products. Back-Lit fluted polycarbonate panels - ShopRite - Moosic, PA Fair enough, that is, after all, what the customers are there for. But often, getting them to those products is the job of signage and decor, and in many cases the lighting of these design elements is treated as an afterthought. Back-Lit Letters - Gelson's Market - Calabasas, CA Glare on signs diminishes their visibility and is th
Line and Pattern in Retail Decor
Lines in retail decor lead the eye and hopefully the feet towards a destination. Patterns communicate feelings and create a mood. Ahold Giant - Falls Church, VA A pattern is the repetition or arrangement of lines or shapes into a decorative design. Whole Foods - Calabasas, CA Things really get moving when we design with Line Patterns. Repeating lines in a regular way to create a pattern can result in a beautiful and impactful visual effect. Aldi - Philadelphia, PA Key Foods E
Convenience Stores, Quality Food, and Perception
Fifty-three percent of consumers believe convenience food stores offer food of equal or greater quality to food of established fast-food restaurants. Seventy-one percent of people who never eat at either type of business have the perception that they would get better food at a convenience store. The perception that convenience stores such as Wawa or Royal Farms, or 7-Eleven offer better food than restaurants serving similar food is enhanced by store decor and the quality of t
