Store Design And Increased Sales
Effective retail design encourages customers to start looking for products as soon as they enter the store. The layout, signage, color schemes, lighting and merchandising must all work together to enhance the shopping experience continuously all the way through to check out. This is especially true in the digital age of online shopping. Brick and mortar has been rebounding since 2021 and continues to do so in 2022. Stimulating, attention-grabbing interiors and other tactics
Dimensional Signs
Signs in supermarkets and other retail spaces communicate with customers: "Ladies garments over here," or "Here is where the Deli is." But literal messages are not all that signs communicate. Fonts and colors indicate how retailers want to be perceived and want their customers to experience a department or entire establishment. The size of signs and lettering, where and how they're placed, how well fonts and colors work with each other and with other signs, and how they all
The Role of Texture in Decor
While bright colors and dynamic shapes catch shoppers' eyes, retailers shouldn't rely on only these tools to make in-store experiences effective. The surfaces of your decor elements can be what sets your store apart–and keeps customers returning. Let's take a look at what can be done with various surfaces. The perceived texture of decor and walls in each department must make sense with what is being sold. Using decor to evoke feelings of nostalgia is an effective strategy. Wh
