The Ease, Affordability, and Effectiveness of Murals
Wise retailers from clothing boutiques to cafes, automotive showrooms to supermarkets, and everything in between boost their sales by creating an attractive environment for customers. One way to make a big impression is with murals, either as a faux structural material or as an element with impactful design. Off The Wall has been designing, fabricating, and installing large-scale murals for over forty years. We print on a large variety of materials of varied thicknesses. This
Does Your Seafood Decor Measure Up To Its Sales?
How is your fresh seafood department looking? Is it ready for the increased sales projected for this year? While grocery seafood sales were down 11.4% according to a new report by the Food Marketing Institute, fresh seafood sales are up 29% since 2020 and continued to climb through 2021 and 2022. The report finds that 59% of shoppers come in twice a week or more into their local seafood departments and are eating 55% more seafood than in previous years. Expanding and remod
The Hidden Meanings of Colors
Anyone that has ever decided upon colors for his or her store knows that these choices are not taken lightly. The subliminal effect of color on people is too important. The effects could mean the difference between a return visit or even a sale. A quick refresher on the hidden meaning of colors and thoughtful planning of your color choices for walls and for accent colors can help generate noticeable dividends. Blues
Blue instills a sense of calm in people. It brings to mind t
The Importance of Balanced Lighting
Lighting for retail is based on contrasting the variety of products being offered in each section of the store. It allows the customer to focus on one thing at a time. An over lit store overwhelms the customer’s ability to focus. Striking a proper balance between ambient and accent lighting is key. For the same reason, plan for minimal selection of contrasting color temperatures. Accent lighting is fun, but accent everything and you wind up emphasizing nothing. Carefully ch
