Off The Wall's Ongoing Projects
Off The Wall Co. is in the midst of its latest rollout for the Luxottica Group. It consists of over 700 wayfinders that go over display cases and slat wall units, and nearly a thousand printed magnetic graphics to go with them. These orders are being shipped to 93 Oakley retail outlets across the United States and designed to permit in-store personnel to assemble and install them. Projects of this scope require expert coordination with various manufacturing teams in two count
The Continuing Relevance of Experiential Retail
Although the pandemic seems to be very difficult to extinguish, quarantine certainly seems to be over and not likely to return in the near future. The American population craved normal face-to-face interaction for most of 2020 and nearly 50% of consumers surveyed back in March were eager to start shopping in brick-and-mortar stores soon as possible. It's true that Black Friday spending was slightly lower than pre-quarantine levels, but this had more to do with supply line is
