Design, Personality, and the Shopping Experience
The design of a retail environment helps its customers feel an emotional attachment to the store they are shopping in. Studies have determined that as much as one-third of consumer decision-making is based on the design of product packaging. It stands to reason that how an environment is “packaged” will trigger many feelings towards this end in an individual. A store's design can make someone feel not only psychologically and emotionally comfortable in a space, but also affec
