The colors in an effectively designed store are not chosen in a random way. Off The Wall knows this, and so do their clients. Color is the key ingredient in any décor package. Working very closely with their clients, Off The Wall develops a color scheme based on how the clientele in a store is to be affected. Other times the colors in a store have been branding it for many years before OTW begins work and then the trick is to refine the use of those colors into effective harm