Off The Wall Welcomes Its New Creative Director

Off The Wall is pleased to announce that CARLO CARBAJAL has joined the company as it’s Creative Director. Carlo has over 20 years of design experience working with some of the largest retailers. As lead creative for 50+ Whole Foods Markets over the last ten years, Carlo has developed a specialty for regional decor design in interior and exterior spaces. He collaborates with top creative talents in architecture, fine art, music, photography, film, technology, fabrication and engineering to deliver creative solutions that are on target and in budget. His goal for each space is to provide decor design that inspires and engages a community, and represents the values of the brand.

The Growth of Fruits and Vegetables

Sales growth in fruits and vegetables is growing steadily and food retailers are increasing their efforts to capitalize on consumer demand. Off The Wall, with over forty years of experience designing, fabricating, and installing specialty decor is re-imagining the look and feel of this exploding category across the country In most stores today, large and small, the produce department is the first thing that greets most customers at the entrance. What fuels sales, as in any retail department, but especially prepared foods and produce, is presentation, presentation, and most importantly, presentation. Produce sections are expanding to meet their customer's interest in fresh and healthy food

McCaffrey's Latest Store in New Hope, Pa

McCaffrey's recently opened their seventh store. It is in New Hope, Pa. and it's their fourth collaboration with Off The Wall. Construction began in October of 2019 in a space previously occupied by a national office supply store. Off The Wall designed and fabricated a whole new decor package for their partner. The McCaffreys family wanted decor with as much dimensionality as possible and to this end specified both faux wood and metallic-looking structures along the perimeter of the store. The arcade of beams over the produce department has a natural wood grain finish: For the structures that look metallic, OTW started with substructures made of wood and then over these applied metallic-lo

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