Simply stated, "dimensional lettering" is a three-dimensional sign. Each letter protrudes from the wall it is affixed to or from the base on which it is attached. This type of wording is effective because it is bolder than two-dimensional signage. It calls attention to itself by standing out or apart from its background. Whole Foods - Altamonte Sprints, FL Overall the signage in any retail space is more effective if the manner of presentation, colors, and scale of various signs are mixed up a bit. Adding dimensional letters to the visual merchandising mix keeps customers from being lulled by what could gradually become "wallpaper" to their perception of a retail space as they move throug
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