The Zone System

Anyone that has spent time observing shopper behavior in their store has noticed that there are distinct areas, or “zones”, that customers pass through. Some of these areas are high in traffic, some low. Other zones might be full of people who seem to be just standing there. There are also zones unique for what types of products a retailer is offering there or just the amount of space made around product offerings. Understanding that many various types of zones exist is key to knowing what types of signs will maximize sales and guide customers moving through these zones. High Traffic Zones: These are the main thoroughfares in a store that customers go through to get to the High Demand zone

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