The Zone System
Anyone that has spent time observing shopper behavior in their store has noticed that there are distinct areas, or “zones”, that customers pass through. Some of these areas are high in traffic, some low. Other zones might be full of people who seem to be just standing there. There are also zones unique for what types of products a retailer is offering there or just the amount of space made around product offerings. Understanding that many various types of zones exist is key
